Making Impact by providing financial access to underserved
“Easy access to affordable financial services can be a game-changer for the millions of underserved Micro-MSMEs and bring economic prosperity for the economy as a whole. However, the Micro-enterprise universe in India is vast, diverse and heterogeneous with multi-faceted challenges. A one-size-fits-all approach would not work for this segment and the solutions need to be customized as per the specific needs of the businesses.”

ARTH Community Engagement Events

The key to success for building impact ventures requires deep knowledge of life cycles of less-resourced customer segments and leveraging technology, data & stakeholders to address the gaps. The Women Entrepreneur India magazine had an interaction with Ms. Shweta A, CEO, ARTH. After the success of her first Fintech venture and strategic acquisition by Airtel Money, Shweta started ARTH as a Fintech venture with the objective to deliver affordable financial services to enable economic prosperity and wealth creation for millions of micro and small businesses in India. Apart from ARTH, Shweta is very passionate about plants & dogs, she also runs an indie dog care shelter for abandoned dogs. Here are some of the key highlights from the conversation.
I started ARTH in 2018 to provides short-term, faired-priced collateral-free (unsecured) business loans to micro-enterprises and self-employed entrepreneurs across India, with a focus on women-led businesses. Over the years, we have expanded our scope to serve more than 3.5 lakh individual customers, spread across 18,000+ Pin codes in India.
While I have always been inclined towards the development sector, my interest in leveraging technology to improve livelihood started with my project with ITC- e-chopal in 2002. The project was designed to connect farmers directly to buyers via the internet. It was built to reduce the intermediaries and hence add value to farmers directly. Even though the use of technology was at a very nascent stage then, working with the team at the rural centers helped me understand the inefficiencies of the informal economy and the many ways technology can play a part in improving transactions.