Tech Behind MSME Fintech Startup ARTH
Mumbai-based fintech startup ARTH provides financial assistance to women-led enterprises with limited or no online adoption.
According to media reports, the Micro, Small and Medium Enterprises (MSME) sector currently faces a $380 billion credit gap. Mumbai-based ARTH wishes to use technology to bridge this gap.
The women-first MSME fintech startup was founded in 2018 by Shweta Aprameya. Established under the brand name of Arthimpact Digital Loans, the startup focuses on women-led enterprises with limited or no online adoption. It started operations by offering credit services and soon added embedded insurance into its product portfolio. So far, it has extended over five lakh loans, impacting over 3.5 lakh micro-entrepreneurs.
The startup evaluates customers using reliable, verified data, occupation, digital records and social factors and does not depend on standard paperwork such as credit bureau records or income tax statements. The fintech startup operates in micro-markets and has serviced 3.5 lakh micro-entrepreneurs who do not have bank statements and GST records across 18,400 pin codes in India.
Recently, Chief Product Officer Raman Taneja got into a conversation with Analytics India Magazine to explain how ARTH uses AI and ML to create digital personas for customers that ultimately helps in the designing of suitable financial products, rather than going for a one-size-fits-all approach.