Arth

Privacy policy

The policy serves to safeguard the data entered by our customers.

Purpose & Objective:

This policy serves to outline the privacy measures followed by ARTH to safeguard the data entered by customers on its web portal and application.

Privacy Of Information

All information captured by ARTH through various platforms shall remain confidential and shall be utilized for the following purposes, including but not limited to:

  • Monitoring, improving and administering the Website and improve the quality of services.
  • Analysing how the Website is used, diagnose service or technical problems, maintain security;
  • Remembering information to help the User effectively access the Website;
  • Monitoring aggregate metrics such as total number of views, visitors, traffic and demographic patterns;
  • Confirming the User’s eligibility to avail company’s products and services;
  • Notifying the User about changes to the Website;
  • Enabling ARTH to comply with its legal and regulatory obligations;
  • Helping the User apply for certain products and services.
  • Sending administrative notices, service related alerts and other similar communication with a view to optimising the efficiency of the Website.
  • Doing market research, troubleshooting, protection against error, project planning, fraud and
    other criminal activity.

However, no information or part of it shall be reproduced, shared with any other entity/party without prior consent from the concerned party whose information is sought to be shared.

Security Of Information

ARTH protects the User’s information using bank-level data security: 128 bit-encryption and a Secure
Sockets Layer (SSL) protocol. This creates an encrypted connection between the User’s browser and ARTH’s servers. All information remains encrypted at all times. If the User allows ADL to see its banking information online rather than in paper form, it is on a read-only basis. ADL does not have access to change, edit, or modify bank account information in any manner whatsoever. ADL employees cannot view the User’s banking username and passwords, and the same is securely stored in separate encrypted areas with its financial services providers.

All information provided to ARTH is stored on its secure servers whether outside or within India. ARTH uses commercially reasonable safeguards to preserve the integrity and security of the Users information against loss, theft, unauthorized access, disclosure, reproduction, use or amendment.

The information that is collected from the Users may be transferred to, and stored at, a destination inside or outside India. By submitting information on the Website, the Users agree to this transfer, storing and/ or processing. ARTH will take such steps as it considers reasonably necessary to ensure that the Users’ information is treated securely and in accordance with the Policy.

In using the Website, the Users accept the inherent security implications of data transmission over the internet and the World Wide Web cannot always be guaranteed as completely secure. Therefore, the use of the Website will be at the own risk of the Users.

ARTH assumes no liability for any disclosure of information due to errors in transmission, unauthorized
third party access or other acts of third parties, or acts or omissions beyond its reasonable control and the User agrees not to hold ARTH responsible for any breach of security unless such breach has been caused as a direct result of gross negligence or wilful default by ARTH. In the event ARTH becomes aware of any breach of the security of the Users’ information, it will promptly notify the Users and take appropriate action to the best of its ability to remedy such a breach.

Referrals

If the User wishes to introduce ARTH / the Website to any other person / entity, the User will be asked to provide such person / entity’s name and email address. ARTH will automatically send such person / entity an email inviting it or to visit the Website. This information is stored for the purpose of sending this email and keeping a record of the number of persons / entities so referred by the Users. ARTH may send additional emails to the said person / entity in connection with services offered by it. Such person / entity may contact us at [email protected] to request that this information be removed from the database.

Data shall be processed and stored for as long as required by the purpose they have been collected for.

ARTH may be allowed to retain data for a longer period whenever the User has given consent to such processing. wherever they have given Whatever Data is captured on the website, would not be shared with any third-party for promotional and/or marketing purposes.

Data Retention

Data shall be processed and stored for as long as required for the purpose they have been collected for.

ARTH may be allowed to retain data for a longer period whenever the User has given consent to such processing. wherever they have given Whatever Data is captured on the website, would not be shared with any third party for promotional and/or marketing purposes.